Our Story

My passion for formulating is rooted from a family of handcrafted entrepreneurs.

Hula Hippie desires to bring out your spontaneity and inner wild child.

I found our iconic formula through a blended soy vegetable wax to achieve our iconic scent throw while remaining eco friendly and Clean from any harmful chemicals that don't belong in the home. All of our scents are hand blended as well meaning you wouldn't find them anywhere else! This is the criteria that sets your local crafters apart from large conglomerates whilst keeping your family, our planet, and community in mind.

Initially Hula Hippie was dreamt up on the beautiful beaches of Oahu Hawaii when I was 17! From there I packed up my small.. Small small business and what little belongings I had into my coupe and headed west from my small town in Arkansas to the beautiful beaches of San Diego Where I sold crafter to consumer at the Farmers Markets while listening to the ocean. Today we have grown to accomplish a lifelong dream of opening our first location in a small town FULL of heart in Petaluma, California!

Creating a customer experience is without question, the most important part of any business. Getting the chance to show customers the value your brand, company, or service has to offer is the most rewarding part of serving the public. 

As a 2nd generation crafter I have had the honor of apprenticing several, successful “from scratch” family based brands first hand. From doing so I've learned the common factor in their success is making the customer experience priority.